The Junior Marketing Association (JM@) is the sole marketing organization in De La Salle University-Dasmarinas duly accredited by its mother organization, the Philippine Junior Marketing Association.

The main objectives of JM@ are the following:

1. To develop and enhance the social awareness and civic consciousness of its members
2.  To initiate, coordinate, and support programs responsive to the needs of its members
3.  To hold consultations with its members and submit written recommendations to the appropriate authorities regarding student's matters, affairs and objectives
4. To create an atmosphere conducive to the development of camaraderie and active participation in the activities of the College of Business Administration
5.  To encourage and assist every member to excel his/her chosen field of endeavor or interest
6.  To expose students on various field-related activity that will harness their skills and make them competitive and prepared as they enter the professional world.