CAD CORE VALUES

Truthful and Trustworthy

     We emphasize the need to be honest and truthful in the compliance of assignments and class activities/requirements. It means that students faithfully indicate the source of outputs and strongly refrain from plagiarism, copying and using previous works and other dubious sources. Being trustworthy is a value most desired in communication profession. Principals, clients and sources of information should be able to trust every professional.

Thorough and Thinker

     This means that a student is trained not only to be methodical but also factual and detailed. He/she should produce outputs that are not only well-crafted but well-thought of as well. Students are guided by the principle of "doing ordinary things extraordinarily well and right." Excellence must be the hallmark.

Time-driven and Task-oriented

     These core values emphasize the importance of timeliness and urgency of the assigned task to meet the requirement of freshness, immediacy and integrity. Students must be trained to accomplish certain tasks no matter what and to be dedicated to their duty.

Team-player and Trailblazer

     A student must be able to play well as a leader or as a team member guided by the principles of harmony, cooperation and synergy. This is one core value most expected and desired in any work place for communication professionals. Being a trailblazer is to seek new ways and means, to use creativity, to take risks and to be daring, and to cultivate a spirit of innovations and a strong sense of enterprise.

Technically-prepared and Techno-savvy

     These are dimensions which are best cultivated by exposure of students to new technology. He/she must be well-prepared to understand not only the theories and principles but the actual applications as well. He/she must therefore be ready to use technology to his advantage.