Practicum Final Paper
Affiliated Companies
Practicum Letter
Practicum Evaluation Form
Time Record
Memorandum of Agreement

Guidelines for Submission of Practicum Final Paper

I. Company Profile
a. History
b. Organizational Structure
c. Industry Standing
d. Financial Statements

II. Cite one major marketing problem of the company (comprehensive case analysis) using this format:
a. Introduction to the Case
b. Time Context
c. Viewpoint
d. Problem Statement
e. Objectives
f. Areas of consideration (SWOT)
g. Assumptions
h. Alternative courses of actions (ACA)
i. Analysis of each ACA
j. Recommendation
k. Action Plan

III. Appendices: Certification of Completion (Number of hours); Time card or logbook (original or photocopy) for the whole OJT period.